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written by Melissa Dawn

illustrated by Liz Lee

Let me ask you. . . . Do you feel like you can drop your masks, speak your truth, and bring your whole self forward with the people around you? Your family, colleagues, partner, friends?

After coaching thousands of people over the past decade, I can confidently say that it is the rare exception for someone to feel truly at ease as themselves—no masks, no personas, no self-protective habits—with everyone around them.

There is always an element of holding back, which drives feelings of isolation and disconnection.

In bringing this book forward, I want to help you identify what is getting in your way, guide you to break the patterns that hold you back, and get you to where you feel at ease dropping the isolating masks you’ve cultivated over the years.

Are you ready to start taking full ownership of yourself and your story? To take the courageous step to reconnect with your whole self, shadow and all?

Why Can’t I Just Be Me? is a guidebook—complete with worksheets, exercises, coaching tips and practical strategies—that will take you on a powerful journey within, illuminating what needs to shift and how to shift it, and giving you the tools to start living your life as the YOU that you are meant to be.

It’s time to remove the masks that hide you from the world and yourself!

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Meet the Author

Melissa is a renowned speaker, coach, author, and energy practitioner with a passion for guiding people back to their true and worthy selves. As a former VP of marketing and talent management, Melissa spent years twisting herself to fit into a world that gave her no flexibility in return. After leaving her unfulfilling 9–5 to create a meaningful life on her own terms, she decided to turn her sights back to the corporate world, this time on a mission to create fundamental change. Today, as a corporate and conscious leadership coach, she is guiding thousands to recognize that who they are is their real superpower. Although tasked with helping people succeed in the workplace, she knows that success in any aspect of life demands examining all aspects of life. By guiding people to focus on their personal big picture, she helps them understand what truly drives them, what they need to shift, and what a successful, fulfilling life looks like on their terms.

Melissa is a certified professional co-active coach (CPCC), professional certified coach (PCC), certified team performance coach (CTPC), and conscious business coach. She has worked with individuals and teams from small businesses, up to Fortune 100 organizations, and her coaching practice, CEO of Your Life, has been consistently named one of Hubspot’s best business coaching services for the past five years. Melissa holds a bachelor of commerce and is a master practitioner of energy medicine. As a holistic coach, her sweet spot is combining her coaching experience, corporate background, and energy techniques.

When Melissa isn’t running her coaching practice, she can be found grounding herself in nature, sipping matcha lattes, hanging out with her wonderfully weird family, or twisting herself into various yoga poses to see the world from every possible perspective.

Press Kit


Format: Paperback, Hardcover

Pages:  204

ISBN PB: 978-1-958754-60-3

ISBN HC: 978-1-958754-59-7

Release Date: 1/30/2024


“I have read a lot of books on leadership, business and personal growth. This one tops them all. Why Can’t I Just Be Me? is a heartfelt and inspiring read that invites you on a transformative journey towards self-acceptance and authentic leadership. Through personal stories and practical guidance, Melissa sheds light on the challenges of conforming to societal expectations, and encourages readers to accept and embrace who they really are. This is a book that will truly inspire you to embrace your uniqueness and make an impact on the world by being YOU.”

— Tarek Riman, CEO of Riman Agency, professor at Concordia, McGill, and York Universities


“This book is a true demonstration of Melissa’s broad experience and impressive talent to unlock what people need to put forward in their lives in order to set fundamental grounds of balance and harmony. Her core lessons, meaningful guidelines, and inspiring reflection tips are life changing and can truly guide anyone to thrive in an enlightening and fulfilling professional and personal path.”

— Stephanie David, CPA-MBA, director of finance, mother-of-two trying her best


Why Can’t I Just Be Me? is more than just a book; it’s an empowering journey towards self-discovery and authenticity. Melissa, in her outstanding approach, delicately guides readers through the deepest recesses of their hearts and minds, illuminating forgotten spaces within themselves. Melissa’s knack for instilling wisdom within every page of this transformative manual is second to none!”

— Jonathan Defoy, founder and CEO of FoodHero


“Melissa Dawn is the epitome of continual personal growth. Allow this book to take you on an exciting journey of self-discovery!”

— Lydia Aboulian, founder of Mouvement Lavallois, animal welfare advocate

Meet the Illustrator

Liz Lee is a bilingual Montreal-based illustrator and graphic designer, foodie, and professional geek. She enjoys writing, creating comics, sustainable living, and exploring themes of mental health, environmental activism, and LGBTQIA+ issues in her artwork. She can be found slurping on oat milk lattes and talking aloud to her dog Misha as she haunts local cafes to do her contract work.

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