But once a book is written and published, it must be marketed. Marketing is demanding and time-consuming even in the best of times, and over the past two years, most of our authors have struggled to find creative ways to get their books in front of new readers. It’s been difficult—and for some of our older authors, almost impossible—to appear in public. COVID-19 has made attending book fairs, signings, and in-person author riskier, while virtual appearances require a fairly high level of technical knowledge and skill that many authors don’t possess. In the face of these challenges, authors have taken to asking, “How do people find books in this environment—and especially, how can they find my book?” (Watch next month for some answers.)
With gatherings restricted, we’ve also missed the pleasure of meeting our authors in person. Though our family of authors live as far away as Japan, Australia, Israel, and in almost every state—most of them too distant to allow visits to our Richmond office—before the pandemic, we always had someone stopping by to chat about books they’d written or read. While we’ve been happy to continue to meet virtually, Zoom and Google Meet just don’t offer the opportunity for personal connection that a face-to-face meeting brings.
As others have said, the last two-plus years have been a roller coaster, and like many of you, we’re tired. All of us at Brandylane are praying for an end to COVID and the collective fatigue that’s come with it, and looking forward to a return to a semblance of normalcy this spring. And now, we’re also praying for the people of Ukraine. May they live free.
written by Robert Pruett, Publisher